ALIS DESIGN+ 2025 & 2026 Event Design

ALIS DESIGN+ by Northstar, an event hosted by the Hotel Investment Group, is a conference and trade fair that gathers together leaders across hotel architecture, construction, design, development, and investment. Across the 2025 and 2026 events, I developed the creative concept and theme for each event and designed a wide range of materials that helped bring those ideas to life, creating a cohesive experience from marketing to registration to the trade show floor and beyond.

My work included event signage, floor graphics, large-scale structures, pocket guides, presentation decks, event badges, and other onsite materials. Working across such a wide range of formats challenged me to think about how a visual identity could translate from the screen to the physical environment while keeping the experience cohesive, clear, and engaging for attendees.

Hotel Investment Today

I supported the Hotel Investment Today brand across both live events and its digital media platform, creating a range of marketing and promotional materials designed to build brand visibility within the hotel investment community. For investment conferences, I designed event collateral including elevator signage, glass ribbons, meter boards, and other onsite applications that brought the brand into the physical event environment.

For the publication, I created digital advertising, sales materials, and media kits to support its growing online presence and advertising opportunities. Working across both physical and digital touchpoints gave me the opportunity to think about how a media brand could stay cohesive and recognizable while adapting to a wide range of formats and audiences.

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Spear & Associates, Inc. Website Redesign